ivmero
FEATURES & MODULES

From feed to channel,
one decision chain.

Four modules run on the same data layer: feed health, 13 algorithmic segments, the creative studio and AI title optimisation. Below is what each one does, which data it reads and what it writes back to the channel.

MODULES & CAPABILITIES

Four modules for your e-commerce ad operation

From feed management to 13 algorithmic segments, from the dynamic creative studio to AI-assisted title optimisation — all in one place.

ALGORITHMIC COMMERCIAL JUDGEMENT

13 AI-assisted
algorithmic segments

Our decision architecture sorts your products into 13 commercial roles by revenue, profitability, spend efficiency and stock dynamics, and prepares the labels for your ad channels.

Decision & action architectureThe commercial role distribution calculated live for every SKU in your catalogue
13 Algorithmic Segments
Sample action segments:
+10 custom segments
SELECTED SAMPLE SEGMENT

Revenue DriverAutomatic channel sync

The core products carrying the store’s cash flow and total basket volume.

01. MULTI-DIMENSIONAL ANALYSIS

Never a single metric

Not just ROAS or revenue: spend momentum, basket contribution, return rate and margin are weighed together.

02. CHANNEL INTEGRATION

Google & Meta in sync

Once you approve, each segment travels to Google pMax and Meta catalogue campaigns through Custom Label 0-4.

03. BUDGET PROTECTION

Stops the losses

Products burning budget or eroding margin are taken out of the ad pool, so the waste stops.

INTEGRATIONS

Wherever the data lives,
that is where we read it.

Product data is read from an XML or product feed; the last 90 days of spend and conversion data are pulled on the first sync.

ADS & ANALYTICS

Channel APIs

Through the official partner APIs, with read-only scope.

Google AdsSpend, conversions, custom_label 0-4
Google Merchant CenterFeed status, disapproval reasons
Meta AdsCampaign metrics, product set labels
TikTok AdsCatalogue & campaign performance
GA4Product-level events and funnel
E-COMMERCE PLATFORM

Product data connection

Works with any e-commerce platform that produces an XML or product feed — no platform-specific setup.

XML product feedAutomatic field mapping
Stock and price fieldsRead at SKU level
Cost / margin fieldFor the profitability calculation
Scheduled syncDaily or hourly
DATA SOURCE

If your stack isn’t listed

No custom development needed; your existing feed is enough.

XML / CSV feedAutomatic field mapping
Google SheetsCost and margin table
REST APIYour own endpoint
Manual uploadFor a one-off analysis
ONE-TO-ONE BRAND REVIEW

Don’t leave profitable growth to chance.
Request a demo for your brand.

Let’s look at your store’s product and ad data together — the budget leaks, the missing feed fields and the products actually carrying your revenue.

30-minute one-to-one session

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