Two decades of e-commerce,
turned into a smart decision
and optimisation platform.
ivmero closes the era of passive feed tools that only copy product data into channels, and runs the ad budget on profitability and stock data instead.
We watched enormous ad budgets go to waste.
Since 2004 we have run growth, advertising and catalogue operations for leading e-commerce brands in Turkey and beyond. Across hundreds of thousands of orders and very large ad budgets, one problem kept coming back:
The feed tools on the market were just pipes: They pushed products to Google, Meta or TikTok while spending blind — with no idea which product burned budget and which one turned a profit.
Rather than losing time to spreadsheets, complicated weekly analyses and reports that always arrived late, we encoded two decades of commercial decision-making into a software platform. And that is how ivmero began.
“We designed a mind that makes the profitability, spend and stock calls an e-commerce manager checks first thing every morning — in seconds — and carries them into the ad channels.”
Our mission and where we are heading
Our mission
To bring waste in e-commerce ad budgets down to zero. By labelling every SKU dynamically according to real profitability, stock position and channel performance, we free marketing teams from manual spreadsheets.
Our vision
To become the leading commercial decision layer that brings e-commerce catalogue management and performance marketing together at global scale — the number one decision and optimisation platform . So brands can take one considered decision across every marketplace and ad channel.
The four values that set us apart
The principles we hold to at every step, from writing software to working with customers:
Net profit and commercial judgement
We don’t look only at revenue or clicks. Protecting the margin that actually reaches the bank — and the return rate — sits at the centre.
No manual labour
We leave no room for human error or reports that arrive late. The system reads live, prepares the decision and, once you approve, carries it to the channels.
Transparent, deterministic decisions
Instead of black-box promises, we apply 13 open, traceable and auditable algorithmic segment rules.
Modern, capable architecture
We run on high-performance modern cloud infrastructure that transforms millions of SKUs in seconds.
Turn your e-commerce data into a real profit engine.
In a 30-minute one-to-one live session, let’s look at your product catalogue and your advertising potential together.