Every product’s real profitability,
turned into action
automatically.
Feed management, 13 algorithmic product segments, a dynamic creative studio and AI-assisted titles in one panel. Stop spending your ad budget blind.
| FIELD | TYPE | COMPLETENESS | EXAMPLE |
|---|---|---|---|
| product_id | Number | 100%Complete | 11 |
| title | Text | 100%Complete | Demo Brand - Steel Flask 750 ml, gr... |
| description | Text | 99%Complete | <img alt="" src="https://cdn.d... |
| link | URL | 100%Complete | https://demo-brand.com/product/bottles... |
| image_url | URL | 100%Complete | https://cdn.demo-brand.com/product/1042... |
| brand | Text | 100%Complete | Blendtec |
| gtin | Number | 100%Complete | 009375502195 |
| availability | Text | 100%Complete | in stock |
| google_product_category | Text | 100%Complete | Blenders |
| color | — | 0%Missing | — |
| size | — | 0%Missing | — |
| item_group_id | — | 0%Missing | — |
| custom_label_0 | Text | 100%Complete | REVENUE_DRIVER |
| price_amount | Number | 100%Complete | 1040.00 |
A closed loop that keeps learning
and keeps optimising itself
Collecting data and pushing it to channels is not enough. ivmero measures every sale, every unit of spend and every margin, prepares the segment and ad-label updates, and applies them once you approve.
Four modules for your
e-commerce ad operation
From feed management to 13 algorithmic segments, from the dynamic creative studio to AI-assisted title optimisation — all in one place.
Feed Management & Optimisation
Process thousands of products from any e-commerce platform that produces an XML or product feed. Clean up missing fields, define rules and generate feeds optimised for Google Ads, Meta and TikTok.
Moving product data is not enough.
Let commercial judgement run the ad budget.
Traditional feed tools push your products to channels blind. ivmero analyses profit, spend and stock, and directs your budget to the products that deserve it.
Blind data transfer & static rules
It only pushes catalogue products to Google and Meta over XML or an API. It has no idea which product turns a profit and which one burns budget.
Commercial intelligence & action
A 13-way algorithmic segmentation engine reads ad spend, net margin and stock, then produces action recommendations for each channel.
Not theory — logic tested in the field
Two decades of e-commerce and performance marketing decision-making, turned into a product.
Built around Google Ads and Meta
Segments flow into Google Custom Label 0-4 and Meta dynamic sets automatically, without disturbing your campaign structure.
Focus on net profit, not just revenue
Identifies products that lose money through returns or cost despite high sales volume, so you can close the leak.
13 AI-assisted
algorithmic segments
Our decision architecture sorts your products into 13 commercial roles by revenue, profitability, spend efficiency and stock dynamics, and prepares the labels for your ad channels.
Revenue DriverAutomatic channel sync
The core products carrying the store’s cash flow and total basket volume.
Never a single metric
Not just ROAS or revenue: spend momentum, basket contribution, return rate and margin are weighed together.
Google & Meta in sync
Once you approve, each segment travels to Google pMax and Meta catalogue campaigns through Custom Label 0-4.
Stops the losses
Products burning budget or eroding margin are taken out of the ad pool, so the waste stops.
No tangle of rules.
A direct bridge from data to action.
Instead of changing bids by hand off last week’s spreadsheet, run your ad accounts on profitability.
Connect your data sources
Connect your Google Ads, Meta Ads, TikTok and GA4 accounts; product data is read from an XML or product feed. Your last 90 days of spend, conversion and profitability come together at SKU level.
Map products to 13 algorithmic segments
Your products are labelled with one of 13 algorithmic action roles based on profitability, spend efficiency and sales momentum.
Budget moves to profitable products
The labels you approve are written into Google Ads Custom Label 0-4 and Meta dynamic sets. Your best performers move forward while loss-making SKUs are excluded from ads.
Let’s run a live demo
on your own data.
Ahead of general launch we run 30-minute one-to-one live demos. We look at your store’s real feed and ad data and work through which products earn and which burn budget.
Questions you may have
What brands ask about the ivmero decision layer and the one-to-one demo sessions.
Don’t leave profitable growth to chance.
Request a demo for your brand.
Let’s look at your store’s product and ad data together — the budget leaks, the missing feed fields and the products actually carrying your revenue.